If you’ve spent any time on Instagram, you might have noticed one color making an appearance. Pink – specifically Millennial Pink. This memorable color is the favored backdrop for Instagram models, home furnishings, and trendy manicures. Maybe you have seen it paired with a collection of cacti and succulents. This pink has popped up in multiple marketing strategies and even as a kooky toast spread.
Today, we’ve compiled a short illustrated field guide to assist in demystifying this phenomenon. One that is part trend, part socio-political statement, and part social media booster. Cue 99 Pink Balloons floating in the summer sky ?
The enigmatic quality of Millennial Pink stems from the lack of a specific shade. With no Pantone number or hex code, Millennial Pink is an umbrella term for pinks. These various pinks lean toward the beige and salmon side of the spectrum. Think orange undertones rather than blue, and lighter, less saturated shades. Once you see Millennial Pink it will be hard to unsee. You’ll be singing “Pink it’s not even a question”. So here is our guide to Think(ing) Pink.
The top half of the Grand Budapest Hotel ?
And the cover of #GIRLBOSS by Sophia Amoruso ?
But it also stretches to include Solange’s voluptuous coat in the music video for Cranes In The Sky ?
Pink covers the interiors of London’s bar and restaurant Sketch. Seems like the popularity of Millennial Pink is also defined by who or what it is associated with it. ?
First of all, do not let the hashtags fool you, Millennial Pink isn’t this bubble-gum pink LA house, an art installation which received its own 15 seconds of Instagram fame earlier this year. Nor is it the Barbie pink of your childhood. ?
As with trends, in general, it’s difficult to know why Millennial Pink is having this particular moment. The color continues to make appearances since it came on the scene in 2014, so safe to say it’s earning its stripes as more than just a passing fad.
Wes Anderson’s acclaimed film Grand Budapest Hotel adorned movie theaters and bus shelters in 2014. Then in the same year bona fide Millennials Sophia Amoruso and Emily Weiss enveloped both autobiography cover and cult status beauty brand in versions of the color respectively.
2015 saw the infamous release of Apple’s ‘Rose Gold’ iPhone, engendering its own avalanche of internet controversy. Cementing Millennial Pink’s prominence, Pantone listed ‘Rose Quartz’ as the 2016 Color of the Year and ‘Pale Dogwood’ in its Spring 2017 Fashion Color Report.
Those driven to define Millennial Pink’s particular appeal have described it as a rejection of the conventional ‘girly’ associations of pink and exemplifying a society that embraces gender neutrality and equality. This is a pink for the modern woman, and man – sophisticated and chic, even as it bucks traditional expectations.
So like the characteristics of its namesake, Millennial Pink manages to be both frivolous fad and easy recipe for social media currency. Along with being a symbol for the individualist and harbinger of empowerment and self-expression – depending on which angle you look at it.
Do you want to be pretty in pink? Or would you like to wrap your home in the infamous color? Take a peek at some of the pink pieces on rubylux.com