Sherwin-Williams has announced its 2018 color of the year – Oceanside. True to its namesake, it immediately evokes intensity and depth. It’s a shade which simultaneously offers a comforting sense envelopment while hinting towards expansiveness.
Taking Cues From The Environment
Oceanside is part of the Colormix Forecast ‘Unity’, a palette which draws influence from folklore, artisanal crafts, travel and an expanded worldview of community and culture.Both shade and palette are an extension of a mentality we’ve seen inspire fashion and design throughout 2017. Oceanside represents a growing desire to extend ourselves through travel, reconnect with nature and a more balanced way of life. As a result, it lends itself well to being paired with antiques, artisanal furnishings and a collected, curated sense of style.
Oceanside will certainly make an impact wherever it’s utilized, however, it should not be overlooked as lacking versatility. As a jewel tone, it will make a stunning statement paired with other jewel tones or with Millennial Pink (both trends of 2017), but will just as easily work with neutrals and simple, natural materials.
“It lends itself well to being paired with antiques, artisanal furnishings and a collected,
curated sense of style.”
Coloring The Future
Blue holds a special place in people’s hearts – the color of sky and sea – representing serenity, authenticity, and intelligence. Oceanside is all of this but seen through a modern perspective. It’s a color which finds itself perfectly poised for the growing trend towards a desire for transparent values and genuine connections. It’s soothing enough to be used in the bedroom but stimulating enough for a library or living room. A darker hue, it holds a certain gravity and will consequently find itself grounding whichever setting it’s utilized. Where we’ve seen navy blue as a popular interior choice for formal settings, we may see Oceanside take its place, injecting openness and vitality into these spaces.
“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes,” says Sue Wadden, director of color marketing at Sherwin-Williams. “We are craving things that remind us of bright folklore, like mermaids and expeditions across continents. Oceanside is the color of wanderlust right in our own homes.”