Privacy Policy

RubyLUX recognizes the importance of protecting your personal information. Our privacy policy respects and addresses your needs.

We define personal information as any and all of the information specific to you that you provide us over the Internet or any other channel. This includes personal data as varied as the information you enter into an online registration form, questions you ask via Email, or information you enter on a contest form. Outlined below is our policy in the format of frequently asked questions.


Frequently Asked Questions

  1. When does RubyLUX collect personal information?
  2. How does RubyLUX use my personal information?
  3. What if I make a purchase at a RubyLUX Store?
  4. Will RubyLUX disclose any of my personal information?
  5. Does RubyLUX use Cookies?
  6. How does RubyLUX use my IP address?
  7. Will I be able to request changes to my personally identifiable information?
  8. How will I be informed of material changes to the Privacy Policy?



When does RubyLUX collect personal information? Back to Top.

RubyLUX collects your name, Email address, and other personal information when you:

  • Sign up for our services such as RubyLUX Store, or register as a RubyLUX user
  • Enter giveaways or other promotions sponsored by RubyLUX and/or our partners
  • Send us Email
  • Purchase or make offers in a RubyLUX Store



How does RubyLUX use my personal information? Back to Top.

RubyLUX uses personal information as appropriate in the normal course of our business to provide the products and services you have requested. We also use this information to provide positive identification of you when you contact us. On occasion, we also send account statements, Email updates on services and other materials we believe may be of importance or interest.

RubyLUX also uses personal information to provide you, the user, with a personalized web experience when visiting our site. By knowing a little about you, RubyLUX is able to deliver more relevant content and advertisements, and hence a better service, to you.



What if I make a purchase at a RubyLUX Store? Back to Top.

If you purchase or make offers in one of our RubyLUX Stores, we may collect personal information which will be used by the merchant to complete the transaction. RubyLUX is only a venue and does not own the Stores. All transactions and use of any customer information are the sole responsibility of the merchant. For further information regarding the merchant's use of customer information, contact that merchant Store directly.

RubyLUX does not process or ask for credit card details in the purchase process. This is either entered via third-party sites such as PayPal or Braintree, or direct between Store and buyer.



Will RubyLUX disclose any of my personal information? Back to Top.

RubyLUX will not disclose any of your personal information, except as described below, or when we believe in good faith that the law requires it, or to protect the rights or property of RubyLUX.

RubyLUX may disclose personal information, but only when it is clearly stated at the time we ask for the information, such as during a Store registration, or in the rules of a giveaway or other promotions.

RubyLUX does disclose user statistics to describe our audience to prospective partners, advertisers, and other third parties, and for other lawful purposes. These statistics are always anonymous and never related back to specific users. For example, we may disclose that 20% of our audience are vintage fashion, but we would not release a list of email addresses for this group (or any other).

If you contact a Dealer, make an offer or make a purchase through RubyLUX, the information that you provide will be shared with the owner of that Store so they can respond or process the transaction. These Dealers have their own separate privacy and data collection policies independent of RubyLUX, and RubyLUX has no responsibility or liability in connection with these.

Other RubyLUX partners, such as Internet sites and services accessible through RubyLUX or parties whom we inform you are collecting data in connection with giveaway or other promotions, have their own, separate privacy and data collection practices independent of RubyLUX, and RubyLUX has no responsibility or liability in connection with these.



Does RubyLUX use Cookies? Back to Top.

The term "cookies" refers to very small bits of information that a web site such as RubyLUX may store on your computer. This information is then sent back to us (and only to us) the next time you visit our web site.

RubyLUX uses cookies to:

  • Access information about past visits to our site so that we can deliver a more personalized service to you.
  • Access information on our computers to maintain your account, if you have registered with us.
  • Estimate our audience size.
  • Determine how often you visit our site.
  • Target ads based on your interests.

Advertising services RubyLUX uses, and other sites we partner with, may also use cookies.



How does RubyLUX use my IP address? Back to Top.

IP addresses are the unique ID assigned to your computer while connected to the Internet, for example, 207.7.75.45 is an IP address.

RubyLUX uses IP addresses for system administration (for example, tracking down problems accessing our web site) and to determine which parts of our site are most frequently accessed. IP addresses are never released to third parties.



Will I be able to request changes to my personally identifiable information? Back to Top.

Yes, you can do that at any time, by signing in, going to Account, and clicking Edit.



How will I be informed of material changes to the Privacy Policy? Back to Top.

If we make material changes to the Privacy Policy, at our election we will either inform you the next time you sign in as a Member, or you will receive an email notification from us.



FOR CALIFORNIA RESIDENTS

We not disclose your personal information to third parties for the third parties' direct marketing purposes, unless you first affirmatively agree to that disclosure. California Civil Code Section 1798.83 permits customers who are California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes. If you would like more information with respect to your privacy rights under California law, you may contact us using the Email RubyLUX link below. Please reference your request as "California Disclosure Information."



This Privacy Statement was last revised on and is effective as of September 15, 2015.