Ever since 1948, the Viennese manufacture of Wäscheflott has been a household name for bespoke shirts and for the production of underwear and linens. Their traditional way of shirt-making performs not only a high perfection in finish and details but also a demanding customer service in a sense of a customer experience.

A very intimate ritual of measuring the body and the trying on of a mock-up shirt by the customer – undertaken in a process of shirt-making- and presenting a ready made garment became our focus of interest in the Vienna Design Week Passionswege project. The final object tries to express the carefulness for quality of the manufacturer and heads to become a quiet director of the shirt-trying ritual.
Prototype
designed 2013
materials massive maple wood, brass